Content Strategy: Why Would You Make a Creative Do It?
You like to torture people Okay, I assume you don’t really like to torture people, but placing a creative writer in the position to do strategy work is like making a rodeo rider do a wrangler’s job. One is focused on finessing one piece of content at a time, the other on making sure the entire herd makes it to pasture. Which isn’t to say one person can’t perform both roles; often they do, yet it’s not optimal on an enterprise-level project. If a creative writer isn’t allowed to be creative with the content because they’re always responding to drive-by’s requesting additional assets, then the final product suffers. You’re really not sure about the distinction These folks all deal with words, text, right? Yes, and no. While user-facing textual content is still a mainstay in web content development, the discussion has enlarged to include all the other stuff that goes into creating digital developments: Keywords and metadata Taxonomies Content models Cont...